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~subject:"Social Web"
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Social Web
Social web
8,361
Occupational qualification
4,219
Qualifikation
4,219
Consumer behaviour
3,736
Konsumentenverhalten
3,736
Marketingmanagement
3,520
Marketing management
3,518
Online-Marketing
3,261
Internet marketing
3,232
Erwerbsverlauf
2,361
Occupational attainment
2,361
Welt
1,992
World
1,992
Theorie
1,951
Theory
1,951
Karriereplanung
1,761
Career development
1,758
USA
1,724
United States
1,713
Relationship marketing
1,639
Beziehungsmarketing
1,638
Markenführung
1,636
Brand management
1,634
Gesundheitskosten
1,618
Health care costs
1,618
Multinationales Unternehmen
1,550
Transnational corporation
1,528
Social media
1,311
Deutschland
1,238
Innovation
1,234
China
1,229
Viral marketing
1,184
Virales Marketing
1,183
Germany
1,180
Soziales Netzwerk
1,177
Social network
1,147
Betriebliches Bildungsmanagement
1,087
Employer-provided training
1,087
Unternehmenserfolg
1,034
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4,360
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7,465
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896
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6,761
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98
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70
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70
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41
Sammelwerk
41
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37
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37
Konferenzschrift
27
Lehrbuch
15
Thesis
15
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10
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7
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7
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7
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7
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4
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3
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2
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2
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1
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1
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1
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English
8,099
German
264
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Dwivedi, Yogesh Kumar
22
Martínez-López, Francisco J.
20
Hajli, Nick
19
Loureiro, Sandra Maria Correia
19
Law, Chun Hung Roberts
18
Qiu, Liangfei
16
Filieri, Raffaele
15
Harrigan, Paul
15
Rita, Paulo
15
Vrontis, Demetris
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Laurell, Christofer
14
Rana, Nripendra P.
14
Ozuem, Wilson
13
Schaarschmidt, Mario
13
Bigné Alcañiz, J. Enrique
12
Kreutzer, Ralf T.
12
Akram, Umair
11
Dennis, Alan
11
Etter, Michael
11
Itani, Omar S.
11
Kumar, Vikas
11
Adeola, Ogechi
10
Gázquez-Abad, Juan Carlos
10
Hinson, Robert
10
Sandström, Christian
10
Thaichon, Park
10
Brem, Alexander
9
Foroudi, Pantea
9
Gloor, Peter A.
9
Hollebeek, Linda D.
9
Kuchler, Theresa
9
Kunkel, Thilo
9
Shokouhyar, Sajjad
9
Stroebel, Johannes
9
Tan, Yong
9
Veloutsou, Cleopatra
9
Whinston, Andrew B.
9
Wong, IpKin Anthony
9
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IGI Global
108
Springer Fachmedien Wiesbaden
67
National Bureau of Economic Research
10
World Bank Group
8
Springer-Verlag GmbH
7
OECD
6
Edward Elgar Publishing
5
Springer Gabler <Firma>
5
Springer International Publishing
4
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Healthcare Information and Management Systems Society
2
Technische Universität Braunschweig
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
De Gruyter Oldenbourg
1
Dgroup
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICORIA <16., 2017, Gent>
1
IEA
1
IT4Fashion <6., 2016, Florenz>
1
Information Resources Management Association
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for Media and Communication Research
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Energy Agency
1
International Scientific-Practical Conference <2021, Online>
1
International Scientific-Practical Conference <2022, Online>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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Journal of business research : JBR
378
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
135
Information systems research : ISR
96
International journal of internet marketing and advertising : IJIMA
90
Industrial marketing management : the international journal for industrial and high-tech firms
86
Tourism management : research, policies, practice
86
Journal of management information systems : JMIS
85
Springer eBook Collection
80
International journal of advertising : the review of marketing communications
79
Journal of promotion management : innovations in planning and applied research
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International journal of hospitality management
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
52
Business horizons
48
Discussion papers / CEPR
47
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of information & knowledge management : JIKM
42
Journal of travel and tourism marketing
42
MIS quarterly
42
The journal of brand management : an international journal
42
Finance research letters
40
International journal of contemporary hospitality management
39
Psychology & marketing
39
Asia Pacific journal of marketing and logistics
37
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
Marketing intelligence & planning
35
Service business
35
Journal of marketing
34
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Source
All
ECONIS (ZBW)
8,361
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1
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10
of
8,361
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date (oldest first)
1
Employees' proactiveness on enterprise social media and social consequences : an integrated perspective of social network and social exchange theories
Luqman, Adeel
;
Zhang, Qingyu
;
Hina, Maryam
- In:
Information & management : the internat. journal of …
60
(
2023
)
6
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014459270
Saved in:
2
Who matters to shared psychological climate perceptions? : an investigation of social network tie types and attributes
Zagenczyk, Thomas J.
;
Purvis, Russell L.
;
Cruz, Kevin S.
- In:
International journal of human resource management
34
(
2023
)
7
,
pp. 1275-1299
Persistent link: https://www.econbiz.de/10014323016
Saved in:
3
International marketing capabilities development : the role of firm cultural intelligence and social media technologies
Hazzam, Joe
;
Wilkins, Stephen
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 325-341
Persistent link: https://www.econbiz.de/10013358779
Saved in:
4
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
5
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
6
Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
Saved in:
7
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
8
Student perception of skill-building with a faculty-authored industry partner certificate program
Goodson, Melissa
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 111-120)
.
2024
Persistent link: https://www.econbiz.de/10014501112
Saved in:
9
Promoting tourism business through digital marketing in the new normal era : a sustainable approach
Deb, Santus Kumar
;
Nafi, Shohel Md.
;
Valeri, Marco
- In:
European journal of innovation management
27
(
2024
)
3
,
pp. 775-799
Persistent link: https://www.econbiz.de/10014501227
Saved in:
10
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
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