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~accessRights:"restricted"
~subject:"Social web"
~subject:"Success factor"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenpolitik"
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Social web
Success factor
Brand management
5,473
Markenführung
5,473
Consumer behaviour
3,672
Konsumentenverhalten
3,672
Brand image
3,284
Markenimage
3,284
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2,198
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2,151
Beziehungsmarketing
1,309
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1,309
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985
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844
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844
Advertising effects
563
Werbewirkung
563
Marketing management
459
Marketingmanagement
456
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399
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399
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350
Advertising
344
Customer satisfaction
341
Kundenzufriedenheit
341
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325
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324
Markentreue
292
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270
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Personality psychology
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Persönlichkeitspsychologie
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Viral marketing
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Virales Marketing
240
Confidence
236
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235
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219
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219
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217
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216
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1,010
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Aufsatz in Zeitschrift
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1,010
Aufsatz im Buch
44
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44
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14
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8
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Loureiro, Sandra Maria Correia
9
Kunkel, Thilo
8
Rita, Paulo
8
Veloutsou, Cleopatra
7
Filieri, Raffaele
6
Hajli, Nick
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Harrigan, Paul
5
Kumar, Jitender
5
Bernritter, Stefan F.
4
Bilro, Ricardo Godinho
4
Bredikhina, Nataliya
4
Chen, Huan
4
Cova, Bernard
4
Dessart, Laurence
4
Dwivedi, Yogesh Kumar
4
Guzman, Francisco
4
Haverila, Matti
4
Hollebeek, Linda D.
4
Ibrahim, Blend
4
Johnen, Marius
4
Kim, Hye-yŏng
4
Ko, Eunju
4
Ko, Yong Jae
4
Kumar, Vikas
4
Langaro, Daniela
4
Liao, Junyun
4
Popp, Bastian
4
Rahman, Zillur
4
Rana, Nripendra P.
4
Rubio Benito, Natalia
4
Swani, Kunal
4
Verlegh, Peeter
4
Asada, Akira
3
Aslam, Wajeeha
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bang, Nguyen
3
Black, Iain
3
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Journal of business research : JBR
101
Journal of retailing and consumer services
50
The journal of product & brand management
48
The journal of brand management : an international journal
43
International journal of internet marketing and advertising : IJIMA
36
Journal of promotion management : innovations in planning and applied research
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
International journal of advertising : the review of marketing communications
18
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Tourism management : research, policies, practice
15
Journal of internet commerce
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Asia Pacific journal of marketing and logistics
12
Marketing intelligence & planning
12
Business horizons
11
Journal of fashion marketing and management
11
Journal of marketing
11
Technological forecasting & social change : an international journal
11
European Sport management quarterly : ESMQ
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global fashion marketing : JGfM
9
Psychology & marketing
9
European journal of marketing : EJM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of marketing management : MM
8
Journal of strategic marketing
8
European journal of marketing
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of marketing analytics : JMA
7
Qualitative market research : an international journal
7
Tourism management perspectives : TMP
7
Journal of consumer marketing
6
Journal of current issues and research in advertising
6
Journal of hospitality marketing & management
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ECONIS (ZBW)
1,010
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
3
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
7
Consumer response journey following a product-harm crisis : the role of online brand communities
Casey, Julia
;
Huang, Yimin
;
Chen, Shijiao
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 855-874
Persistent link: https://www.econbiz.de/10014507476
Saved in:
8
Determinants of followers' purchase intentions toward brands endorsed by social media influencers : findings from PLS and fsQCA
Behzad Foroughi
;
Iranmanesh, Mohammad
;
Nilashi, Mehrbakhsh
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 888-914
Persistent link: https://www.econbiz.de/10014507478
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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