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~accessRights:"restricted"
~subject:"Sports marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Sports marketing
Sport organization
529
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529
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416
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270
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270
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226
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222
Sports
216
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Katz, Matthew
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Heere, Bob
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Ko, Yong Jae
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Uhrich, Sebastian
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Journal of sport management : the official journal of the North American Society of Sport Management
34
European Sport management quarterly : ESMQ
28
Sport management review
26
International journal of sports marketing & sponsorship
24
Sport marketing quarterly : preferred journal of the Sport Marketing Association
21
International journal of sport management and marketing : IJSMM
15
Journal of business research : JBR
7
Sport, Business and Management : an international journal ; SBM
5
European journal of operational research : EJOR
4
Journal of strategic marketing
4
The journal of brand management : an international journal
4
European journal of international management : EJIM
3
International journal of sport finance
3
Corporate reputation review
2
Journal for global business advancement : JGBA
2
Journal of promotion management : JPM
2
Services marketing quarterly
2
The marketing review
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Asian economic policy review : AEPR
1
Corporate reputation review : an international journal
1
Eastern economic journal : EEJ
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European journal of marketing : EJM
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Finance research letters
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International entrepreneurship and management journal
1
International journal of organizational analysis
1
International journal of trade and global markets
1
Journal of Indian business research
1
Journal of behavioral and experimental economics
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
226
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1
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
2
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
3
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
Saved in:
4
Spectators or influencers? : the crowd effect upon winning in the NFL : a natural experiment
Ehrlich, Justin
;
Potter, Joel
;
Sanders, shane
;
Paul, …
- In:
International journal of sport finance
19
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014508047
Saved in:
5
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
6
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
7
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
8
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
9
Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir
;
Özer, Leyla
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
Saved in:
10
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
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