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~accessRights:"restricted"
~subject:"Tourism marketing"
~type_genre:"Conference paper"
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Tourism marketing
Brand image
52
Markenimage
52
Brand management
44
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44
Consumer behaviour
41
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41
Brand
24
Markenartikel
23
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11
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10
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Agbokanzo, Koffi Selom
1
Hoang Quynh My Phan
1
Le Thi Tra My
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Linh Giang Nguyen
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Moisescu, Ovidiu Ioan
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Skinner, Heather
1
Tanchoux, Philippe
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Thuy Phuoc Tan Le
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Journal of marketing management : MM
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
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1
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Le Thi Tra My
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
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2
The relationship between tourism destination image and loyalty : a multidimensional approach
Moisescu, Ovidiu Ioan
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 189-201)
.
2023
Persistent link: https://www.econbiz.de/10013536313
Saved in:
3
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
4
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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