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Transnational corporation
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International marketing review
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International business review : the official journal of the European International Business Academy
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Journal of international marketing
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China-focused cases : selected winners of the CEIBS global case contest
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Corporate communications : an international journal
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Creating a sustainable competitive position : ethical challenges for international firms
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Enterprise & society : the international journal of business history
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ECONIS (ZBW)
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1
Marketing the multinational in Shenbao, Shanghai, 1872-1889
Gibson, Peter
;
Ville, Simon P.
- In:
Enterprise & society : the international journal of …
25
(
2024
)
1
,
pp. 134-159
Persistent link: https://www.econbiz.de/10014490112
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2
Country of origin effect in international business : strategic and consumer perspectives
Witek-Hajduk, Marzanna Katarzyna
(
ed.
);
Grudecka, Anna
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493564
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3
Adaptation strategy, international experience and export performance of Moroccan handicraft firms : the mediating role of partnerships
Dassouli, Sara
;
Bodolica, Virginia
;
Satt, Harit
; …
- In:
International journal of emerging markets
19
(
2024
)
2
,
pp. 412-434
Persistent link: https://www.econbiz.de/10014465504
Saved in:
4
Foreign market involvement, entry-mode learning potential and SME internationalization outcomes
Elbanna, Said
;
Hsieh, Linda
;
Child, John
;
Narooz, Rose
; …
- In:
Management decision
62
(
2024
)
1
,
pp. 301-325
Persistent link: https://www.econbiz.de/10014465937
Saved in:
5
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
6
International dynamic marketing capabilities and international performance during the pandemic : a study of export manufacturers from Poland
Ciszewska-Mlinarič, Mariola
;
Siemieniako, Dariusz
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 162-198
Persistent link: https://www.econbiz.de/10014524780
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7
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
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8
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
9
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
10
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
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