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~accessRights:"restricted"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Virales Marketing
Social Web
6,859
Social web
6,859
Consumer behaviour
3,392
Konsumentenverhalten
3,392
Occupational qualification
3,361
Qualifikation
3,361
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2,811
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2,811
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2,548
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2,547
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2,067
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2,067
Career development
1,583
Karriereplanung
1,583
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1,558
Theorie
1,555
Relationship marketing
1,466
Beziehungsmarketing
1,465
Brand management
1,458
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1,458
USA
1,419
United States
1,417
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1,316
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1,316
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1,304
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1,304
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1,300
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1,300
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1,238
Viral marketing
1,088
Innovation
1,057
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1,046
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1,045
China
1,023
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968
Unternehmenserfolg
965
social media
892
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882
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Law, Chun Hung Roberts
10
Bigné Alcañiz, J. Enrique
6
Dwivedi, Yogesh Kumar
6
Liang, Sai
6
Xie, Karen L.
6
Akram, Umair
5
Filieri, Raffaele
5
Kwok, Linchi
5
Loureiro, Sandra Maria Correia
5
Lu, Shijie
5
Rita, Paulo
5
Schweidel, David A.
5
Tan, Yong
5
Verlegh, Peeter
5
Berger, Jonah
4
Bilal, Muhammad
4
De Angelis, Matteo
4
Fan, Weiguo
4
Li, Hengyun
4
Phua, Joe
4
Rana, Nripendra P.
4
Ranaweera, Chatura
4
Ruiz Mafe, Carla
4
Wang, Xin
4
Xiang, Zheng
4
Ye, Qiang
4
Yin, Dezhi
4
Zhang, Han
4
Alguezaui, Salma
3
Augusto, Mário Gomes
3
Azer, Jaylan
3
Balaji, M. S.
3
Chen, Kuanchin
3
Chen, Xingyu
3
Cho, Chang-Hoan
3
Chu, Shu-Chuan
3
Dobele, Angela
3
Du, Qianzhou
3
Duan, Wenjing
3
Eelen, Jiska
3
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Journal of business research : JBR
69
Journal of retailing and consumer services
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Information systems research : ISR
25
International journal of internet marketing and advertising : IJIMA
24
International journal of advertising : the review of marketing communications
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
International journal of hospitality management
21
Journal of marketing communications
21
Tourism management : research, policies, practice
21
Journal of management information systems : JMIS
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Technological forecasting & social change : an international journal
15
International journal of contemporary hospitality management
14
Journal of marketing
14
Journal of promotion management : innovations in planning and applied research
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research
13
Journal of hospitality marketing & management
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of internet commerce
10
Journal of travel and tourism marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global marketing
9
Journal of the Academy of Marketing Science
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of marketing research : JMR
8
Business horizons
7
Electronic markets : the international journal on networked business
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Psychology & marketing
7
The journal of services marketing
7
Asia Pacific journal of marketing and logistics
6
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ECONIS (ZBW)
1,088
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1
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
2
Market amplification or transformation? : the role of industry analysts in spreading WOM in B2B
Cowan, Kirsten
;
Palo, Teea
;
Chapple, Duncan
;
Zhang, Yiwei
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1623-1638
Persistent link: https://www.econbiz.de/10014314176
Saved in:
3
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
4
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
5
Marketing strategy selection of referral reward under social network : RRWS, RRMS, or dual strategy?
Gao, Mei
;
Zhao, Meng
;
Qin, Jinlei
- In:
International transactions in operational research : a …
29
(
2022
)
3
,
pp. 1970-2001
Persistent link: https://www.econbiz.de/10012795938
Saved in:
6
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
7
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
8
Third-party procedural justice perceptions : the mediating effect on the relationship between eWOM and likelihood to purchase
Williams, David
;
Crittenden, Victoria Lynn
;
Henley, Amy
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 86-107
Persistent link: https://www.econbiz.de/10013204893
Saved in:
9
Content moderation on social media : constructing accountability in the digital space
Clune, Conor
;
McDaid, Emma
- In:
Accounting, auditing & accountability journal
37
(
2024
)
1
,
pp. 257-279
Persistent link: https://www.econbiz.de/10014474540
Saved in:
10
Toward museum transformation : from mediation to social media-tion and fostering omni-visit experience
Kéfi, Hajer
;
Besson, Ekaterina
;
Zhao, Yue
;
Farran, Sali
- In:
Information & management : the international journal of …
61
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014457467
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