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~accessRights:"restricted"
~subject:"source credibility"
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Search: subject:"Credibility"
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source credibility
Credibility
1,123
Glaubwürdigkeit
992
Consumer behaviour
310
Konsumentenverhalten
310
Führungsstil
186
Leadership style
186
Theorie
173
Theory
173
Monetary policy
165
credibility
164
Geldpolitik
154
Leadership
154
Personalführung
154
Brand management
136
Markenführung
136
Internet marketing
127
Online-Marketing
126
Social Web
120
Social web
120
Brand image
107
Markenimage
107
Advertising effects
94
Werbewirkung
94
Authentic leadership
92
Confidence
88
Vertrauen
87
Viral marketing
82
Virales Marketing
81
Authenticity
77
Advertising
64
Central bank
64
Corporate social responsibility
64
Werbung
64
Corporate Social Responsibility
63
Zentralbank
63
Inflation targeting
58
Personality psychology
52
Persönlichkeitspsychologie
52
Inflationssteuerung
50
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52
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50
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2
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Altıntaş, Emre
1
Amrehn, Jana
1
Anuj
1
Aroopala, Christy
1
Ashraf, Arif
1
Attaran, Sharmin
1
Banerjee, Neelotpaul
1
Beer, Leon T. de
1
Beneke, Justin
1
Bhaskaran, Suku
1
Bolden, Edward
1
Breves, Priska
1
Brown, J. Owen
1
Brown-Devlin, Natalie
1
Castellano, Sylvaine
1
Chen, Clara Xiaoling
1
Chikhalkar, Rekha
1
Chock, T. Makana
1
Chuenterawong, Ploypin
1
De Cicco, Roberta
1
Doyle, Jason
1
Doğan, Rana Şen
1
Driml, Sally M.
1
Dutot, Vincent
1
Eisenmann, Marianne
1
Emby, Craig
1
Ensour, Waed
1
Fan, Weiguo
1
Favere-Marchesi, Michael
1
Filieri, Raffaele
1
Gangadharan, Nakul
1
Gangwar, Manish
1
Gardiner, Sarah
1
Gokhale, Nilesh
1
Greiner, Adam
1
Grewal, Rajdeep
1
Griffith, Emily E.
1
Gunta, Srinivas
1
Haddoud, Mohamed Yacine
1
Hadinejad, Arghavan
1
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International journal of internet marketing and advertising : IJIMA
4
Journal of promotion management : innovations in planning and applied research
4
Auditing : a journal of practice & theory
2
Health marketing quarterly
2
Information systems research : ISR
2
International journal of consumer studies
2
Journal of hospitality marketing & management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Accounting horizons : a quarterly publication of the American Accounting Association
1
Behavioral research in accounting
1
Business strategy and the environment
1
Corporate reputation review : an international journal
1
European Sport management quarterly : ESMQ
1
Global business review
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business innovation and research : IJBIR
1
International journal of services and operations management : IJSOM
1
International studies of management and organization
1
Journal of Theoretical Politics
1
Journal of accounting research
1
Journal of current issues and research in advertising
1
Journal of international food & agribusiness marketing
1
Journal of internet commerce
1
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
1
Journal of management accounting research : JMAR
1
Journal of marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of vacation marketing
1
Marketing Science
1
Psychology & marketing
1
Public management review
1
The accounting review : a publication of the American Accounting Association
1
The international journal of human resource management
1
The international review of retail, distribution and consumer research
1
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
1
The service industries journal
1
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ECONIS (ZBW)
50
RePEc
2
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1
Examining the influence of endorser
credibility
on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
2
Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source
credibility
and risk attitude
Sun, Ruoyu
;
Meng, Juan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013417448
Saved in:
3
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
4
Modeling the effects of streamer characteristics and platform affordances in livestreaming e-commerce : a mixed-methods approach
Zhou, Xuan
;
Lou, Chen
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 112-139
Persistent link: https://www.econbiz.de/10014514654
Saved in:
5
How does management voluntary disclosure behavior influence auditors' judgments?
Hillison, Sean M.
;
Vittori, Kamber D.
- In:
Journal of accounting research
62
(
2024
)
2
,
pp. 675-699
Persistent link: https://www.econbiz.de/10014541858
Saved in:
6
High-quality auditor presence and informational influence : evidence from firm investment decisions
Li, Xudong
;
Sun, Lili
- In:
Auditing : a journal of practice & theory
43
(
2024
)
2
,
pp. 189-218
Persistent link: https://www.econbiz.de/10014536441
Saved in:
7
eWOM via social networking site : source versus message
credibility
Kapoor, Payal S.
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10012199986
Saved in:
8
Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement
Huang, Jianping
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012385180
Saved in:
9
Is the airline trustworthy? : the impact of source
credibility
on voluntary carbon offsetting
Zhang, Beile
;
Ritchie, Brent
;
Mair, Judith
;
Driml, Sally M.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
5
,
pp. 715-731
Persistent link: https://www.econbiz.de/10012050640
Saved in:
10
Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee
;
Kishore, Kaushal
;
Gokhale, Nilesh
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
Saved in:
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