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Search: subject:"Nonprofit-Marketing"
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Nonprofit marketing
203
Nonprofit-Marketing
202
Nonprofit organization
115
Nonprofit-Organisation
115
Fundraising
101
Charitable organization
50
Gemeinnützige Organisation
50
Charity
49
Wohltätigkeit
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Consumer behaviour
40
Konsumentenverhalten
40
Marketing management
35
Marketingmanagement
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28
Markenführung
28
Internet marketing
24
Online-Marketing
24
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Altruismus
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Advertising effects
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Werbewirkung
20
Higher education institution
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19
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19
Beziehungsmarketing
18
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18
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18
Markenimage
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nonprofit marketing
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Cause-Related Marketing
15
Cause-related marketing
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Waters, Richard D.
4
Becker, Annika
3
Choi, Jungsil
3
Filo, Kevin
3
Inoue, Yuhei
3
Lee, Young-Joo
3
Sargeant, Adrian
3
Shang, Jen
3
Singh, Surendra N.
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Won, Doyeon
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Wymer, Walter
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2
Boenigk, Silke
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Cao, Xiaoxia
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Didonet, Simone Regina
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2
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Klafke, Renata
2
Koksal, Ahmet
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Li, Yexin Jessica
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International review on public and non-profit marketing
31
International journal of nonprofit & voluntary sector marketing
26
Journal of nonprofit & public sector marketing
20
Journal of philanthropy and marketing
12
International journal of nonprofit and voluntary sector marketing
9
Nonprofit management & leadership
9
Journal of marketing for higher education
6
Nonprofit and voluntary sector quarterly
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Journal of business research : JBR
4
Journal of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of public policy & marketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Management communication quarterly : an international journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sport management review
2
The journal of consumer marketing
2
Australasian marketing journal
1
Behavioral research in accounting
1
Business research quarterly : BRQ
1
Corporate reputation review : an international journal
1
European journal of marketing
1
Global business perspectives
1
Handbook of research on managerial solutions in non-profit organizations
1
International Journal of Financial Studies : open access journal
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Inventi impact: microfinance & banking
1
Journal of Business Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
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ECONIS (ZBW)
206
RePEc
1
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1
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
2
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
3
Social media and nonprofit fundraising : the influence of Facebook likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
4
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
5
The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye
;
Kim, Minjung
;
Suh, Jiwon
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438972
Saved in:
6
Augmented reality and
nonprofit
marketing
during the COVID-19 pandemic : AR factors that influence community participation and willingness to contribute to causes
Yoo, Seung-Chul
;
Drumwright, Minette E.
;
Piscarac, Diana
- In:
Nonprofit management & leadership
34
(
2023
)
1
,
pp. 81-106
Persistent link: https://www.econbiz.de/10014456741
Saved in:
7
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
8
Service encounter and value co-creation in fundraising activities at the NPO sector
Klafke, Renata
;
Barrios, Andrés
;
Didonet, Simone Regina
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 851-861
Persistent link: https://www.econbiz.de/10014333402
Saved in:
9
Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment
Harris, Erica E.
;
Neely, Daniel G.
;
Saxton, Gregory D.
- In:
Review of accounting studies
28
(
2023
)
2
,
pp. 658-688
Persistent link: https://www.econbiz.de/10014335924
Saved in:
10
From axial codes to Z-scores : charting the diversity and scope of 25 years of
nonprofit
marketing
research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
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