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~accessRights:"restricted"
~type_genre:"Accompanied by computer file"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Fallstudie"
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Event marketing in the context of higher education marketing and digital environments
Neus, Florian
-
2020
Persistent link: https://www.econbiz.de/10012161694
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2
Car tourism
Cudny, Waldemar
-
2018
Persistent link: https://www.econbiz.de/10012175672
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3
Services, experiences and innovation : integrating and extending research
Scupola, Ada
(
ed.
);
Fuglsang, Lars
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011943033
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4
Prince Court Medical Centre (PCMC) : the hospital with a 5-star hotel-like experience and beyond
Mohd-Any, Amrul Asraf
;
Mahdzan, Nurul Shahnaz
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 137-147)
.
2017
Persistent link: https://www.econbiz.de/10011537909
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5
The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
Saved in:
6
Erfolgsfaktoren von Pop-up Stores : fallstudiengestützte Evaluation am Beispiel der Bekleidungsindustrie
Kastner, Olga Louisa
-
2015
Persistent link: https://www.econbiz.de/10010505230
Saved in:
7
Events als Instrumente des Regionalmarketing : Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle
Köhler, Julia
-
2014
Persistent link: https://www.econbiz.de/10010411319
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