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~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markentreue"
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Brand loyalty
351
Markentreue
351
Consumer behaviour
316
Konsumentenverhalten
316
Brand management
310
Markenführung
310
Beziehungsmarketing
305
Relationship marketing
305
Brand image
245
Markenimage
245
Brand
236
Markenartikel
236
brand loyalty
104
Customer satisfaction
84
Kundenzufriedenheit
84
Social Web
83
Social web
83
Internet marketing
65
Online-Marketing
65
Confidence
50
Vertrauen
50
Emotion
37
Customer integration
26
Kundenintegration
26
Customer retention
24
Kundenbindung
24
Personality psychology
23
Persönlichkeitspsychologie
23
Viral marketing
23
Virales Marketing
23
Brand trust
21
Hotel industry
21
Hotellerie
21
brand trust
19
Einzelhandel
16
Retail trade
16
Structural equation model
16
Strukturgleichungsmodell
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Advertising effects
14
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Article
350
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1
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Article in journal
Collection of articles of several authors
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350
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14
Aufsatz im Buch
12
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12
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4
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351
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Han, Heesup
8
Dawes, John
6
Kim, Jinkyung Jenny
5
Fatma, Mobin
4
Khan, Imran
4
Leckie, Civilai
4
Rahman, Zillur
4
Fernandes, Teresa
3
Guzman, Francisco
3
Huang, Chao-Chin
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
Loureiro, Sandra Maria Correia
3
Nandy, Subarna
3
Rather, Raouf Ahmad
3
Rita, Paulo
3
So, Kevin Kam Fung
3
Sondhi, Neena
3
Tran, Trang
3
Abratt, Russell
2
Ahn, Jiseon
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
Arli, Denni
2
Athanasopoulou, Pinelopi
2
Augusto, Mário Gomes
2
Back, Ki-Joon
2
Bang, Nguyen
2
Bartikowski, Boris
2
Bayram, Pelin
2
Byun, Kyung-Ah
2
Chen, Jiawen
2
Choe, Ja Young
2
Coelho, Pedro Simões
2
Confente, Ilenia
2
Ekinci, Yuksel
2
Elrehail, Hamzah
2
Esmaeilpour, Fariba
2
Fang, Shih Chieh
2
Giovanis, Apostolos
2
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Journal of retailing and consumer services
26
The journal of product & brand management
18
The journal of brand management : an international journal
15
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of strategic marketing
6
Global business review
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing analytics : JMA
5
Australasian marketing journal
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Marketing intelligence & planning
4
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
African journal of economic and management studies : AJEMS
2
European journal of marketing
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
351
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351
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
3
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
4
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
5
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
6
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
7
Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
8
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
9
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
10
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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