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~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
~type_genre:"Government document"
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Neuroscience
24
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Analyzing the strategic role of neuromarketing and consumer neuroscience
6
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
2
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Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
Global marketing strategies for the promotion of luxury goods
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Moderne Methoden der Marktforschung : Kunden besser verstehen
1
Multisensory packaging : designing new product experiences
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Spirituality and sustainability : new horizons and exemplary approaches
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The Cambridge handbook of workplace affect
1
Transforming gaming and computer simulation technologies across industries
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ECONIS (ZBW)
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From resistance to readiness : leveraging neuroscience perspectives for successful change management in the manufacturing sector
Lopez, Ashlita Florence
;
Joy, Sebin
;
Kumar, Arti Arun
- In:
Using organizational culture to resolve business challenges
,
(pp. 222-246)
.
2023
Persistent link: https://www.econbiz.de/10014414142
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2
Death or rebirth? : a framework for reviving vanished brands from the perspective of cognitive neuroscience
Lin, Yajun
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 121-130)
.
2023
Persistent link: https://www.econbiz.de/10014516469
Saved in:
3
The influence on succession of women's involvement in the boards of directors of family firms, through the lens of neuroscience
El Hayek Sfeir, Soumaya
- In:
Women, family and family businesses across …
,
(pp. 13-38)
.
2022
Persistent link: https://www.econbiz.de/10014225986
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4
Social marketing, nudging policies and consumerism : advancements through technologies from neuroscience
Caratù, Myriam
- In:
Business Advancement through Technology Volume I : …
,
(pp. 219-240)
.
2022
Persistent link: https://www.econbiz.de/10013474334
Saved in:
5
The organizational neuroscience of emotions
Massaro, Sebastiano
- In:
The Cambridge handbook of workplace affect
,
(pp. 15-36)
.
2020
Persistent link: https://www.econbiz.de/10012261052
Saved in:
6
Importance of brain reward system in neuromarketing
Uzbay, Tayfun
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 1-24)
.
2020
Persistent link: https://www.econbiz.de/10012266741
Saved in:
7
From philosophical queries to greater dilemmas of neuroethics
Petlach, Martin
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 25-46)
.
2020
Persistent link: https://www.econbiz.de/10012266746
Saved in:
8
Consumer neuroscience perspective for brands : how do brands influence our brains?
Çakar, Tuna
;
Girişken, Yener
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 47-64)
.
2020
Persistent link: https://www.econbiz.de/10012266751
Saved in:
9
Pattern thinking : understanding the mind of the consumer
Dutta, Tanusree
;
Sarkar, Soumya
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 127-145)
.
2020
Persistent link: https://www.econbiz.de/10012266758
Saved in:
10
Consumer neuroscience : evolution and commercial applications
Clark, Kimberly Rose
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 185-207)
.
2020
Persistent link: https://www.econbiz.de/10012266771
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