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~accessRights:"restricted"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Markenimage
405
Brand image
404
Brand management
345
Markenführung
345
Brand equity
271
Consumer behaviour
249
Konsumentenverhalten
249
brand equity
151
Beziehungsmarketing
112
Relationship marketing
112
Brand
104
Markenartikel
102
Social Web
57
Social web
57
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54
Online-Marketing
54
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40
Kundenzufriedenheit
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Marketingmanagement
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438
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Aufsatz in Zeitschrift
Collection of articles written by one author
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438
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30
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Guzman, Francisco
7
Gil Saura, Irene
6
Liu, Chih-Hsing
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Keller, Kevin Lane
4
Paul, Justin
4
Shuv-Ami, Avichai
4
Anabila, Peter
3
Anselmsson, Johan
3
Butt, Muhammad Mohsin
3
Christodoulides, George
3
Dwivedi, Abhishek
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Ekinci, Yuksel
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Iglesias, Oriol
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3
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Lambkin, Mary
3
Markovic, Stefan
3
Rahman, Mahabubur
3
Schivinski, Bruno
3
Shi, Yuying
3
Tran Trung Vinh
3
Verma, Priyanka
3
Abratt, Russell
2
Alcántara-Pilar, Juan Miguel
2
Andéhn, Mikael
2
Augusto, Mário Gomes
2
Baalbaki, Sally
2
Bang Nguyen Viet
2
Barrio-García, Salvador del
2
Beig, Faseeh Amin
2
Brandão, Amélia Maria Pinto da Cunha
2
Böger, Daniel
2
Chahal, Hardeep
2
Chatzipanagiotou, Kalliopi
2
Chen, Mu-Chen
2
Decker, Reinhold
2
Divakaran, Pradeep Kumar Ponnamma
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Journal of business research : JBR
37
The journal of brand management : an international journal
23
Journal of retailing and consumer services
13
International journal of hospitality management
9
The journal of product & brand management
9
European journal of marketing : EJM
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Global business review
6
International marketing review
6
Journal of marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of air transport management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing communications
5
Journal of marketing for higher education
5
Marketing intelligence & planning
5
Tourism management : research, policies, practice
5
International journal of consumer studies
4
Journal of business ethics : JOBE
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of the Academy of Marketing Science
4
The journal of business & industrial marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Human resource management
3
IIMB management review
3
International journal of business innovation and research : IJBIR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Review of marketing science
3
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
439
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1
Higher education institution choice intention model : mediation effect of attitude
Tasel-Jurkovic, Kevser
;
Altınbaṣak-Farina, İpek
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 136-155
Persistent link: https://www.econbiz.de/10014566952
Saved in:
2
Determinants of learner-centric brand equity for online universities in Gulf countries
Anwar, Syed Aziz
;
Sohail, M. Sadiq
;
Ankit, Ahmed
;
Al …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 301-320
Persistent link: https://www.econbiz.de/10014566972
Saved in:
3
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
6
Modeling transitions in nation brand equity : an empirical assessment of the nation equity power grid
Juusola, Katariina
;
Lahrech, Abdelmounaim
- In:
Australian journal of management
49
(
2024
)
2
,
pp. 249-271
Persistent link: https://www.econbiz.de/10014578065
Saved in:
7
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
8
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
9
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
10
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
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