//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumentenverhalten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
965
Consumer behaviour
964
Beziehungsmarketing
116
Relationship marketing
116
Brand management
112
Markenführung
112
Social Web
111
Social web
111
Online retailing
100
Online-Handel
100
Internet marketing
83
Online-Marketing
83
Brand image
72
Markenimage
72
Einzelhandel
68
Retail trade
68
Luxury goods
61
Luxusgüter
61
Fashion
60
Mode
60
Brand
58
Markenartikel
58
Sustainability
58
E-commerce
55
Electronic Commerce
55
Nachhaltige Entwicklung
53
Sustainable development
53
Nachhaltigkeit
46
Marketing management
43
Marketingmanagement
43
Coronavirus
42
Corporate Social Responsibility
36
Corporate social responsibility
36
Theory
36
Viral marketing
36
Virales Marketing
36
Theorie
35
Customer satisfaction
34
Kundenzufriedenheit
34
Dienstleistungsqualität
33
more ...
less ...
Online availability
All
Undetermined
Free
63
Type of publication
All
Article
965
Type of publication (narrower categories)
All
Book section
Article in journal
24,557
Aufsatz in Zeitschrift
24,557
Aufsatz im Buch
965
Arbeitspapier
625
Working Paper
625
Graue Literatur
622
Non-commercial literature
622
Hochschulschrift
261
Conference paper
239
Konferenzbeitrag
239
Aufsatzsammlung
186
Collection of articles of several authors
78
Sammelwerk
78
Thesis
67
Konferenzschrift
44
Lehrbuch
20
Case study
19
Fallstudie
19
Amtsdruckschrift
11
Government document
11
Handbook
8
Handbuch
8
Systematic review
8
Übersichtsarbeit
8
Textbook
6
Conference proceedings
5
Bibliografie
4
Festschrift
4
Collection of articles written by one author
2
Mehrbändiges Werk
2
Multi-volume publication
2
Nachruf
2
Sammlung
2
Umfrage
2
Aufgabensammlung
1
Bibliografie enthalten
1
Bibliography included
1
Fallstudiensammlung
1
Guidebook
1
more ...
less ...
Language
All
English
939
German
26
Author
All
Henninger, Claudia E.
5
Galan-Ladero, M. Mercedes
4
Mogaji, Emmanuel
4
Spence, Charles
4
Aggarwal, Anu Gupta
3
Bansal, Rohit
3
Barbosa, Belem
3
Borges, Ana Pinto
3
Bosah, Genevieve
3
Brooksworth, Frederica
3
Cliquet, Gérard
3
Ho, Ree Chan
3
Hollebeek, Linda D.
3
Jazi, Salima
3
Perry, Patsy
3
Taneja, Sanjay
3
Aakash, Aakash
2
Abdelghani Echchabi
2
Aichner, Thomas
2
Akgül, Yakup
2
Asmat Nizam Abdul Talib
2
Bardey, Aurore
2
Baum, Chad M.
2
Belbağ, Aybegüm Güngördü
2
Blazquez Cano, Marta
2
Bonetti, Francesca
2
Brüggemann, Philipp
2
Caboni, Federica
2
Canguende-Valentim, Cláudio Félix
2
Capriello, Antonella
2
Chai, Andreas
2
Chattaraj, Dibyendu
2
Chong, Alain Yee Loong
2
Chrysochou, Polymeros
2
Correia, Antónia
2
Delgado, Catarina J. M.
2
Di Virgilio, Francesca
2
Diehl, Sandra
2
Donato, Carmela
2
Duma, Fabio
2
more ...
less ...
Published in...
All
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Handbook of research on customer engagement
11
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
11
Handbook of research on leveraging consumer psychology for effective customer engagement
10
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
9
Sustainable marketing, branding, and reputation management : strategies for a greener future
9
The Oxford handbook of the economics of food consumption and policy
9
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
Leveraging consumer behavior and psychology in the digital economy
8
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
8
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
8
Sustainability in fashion : a cradle to upcycle approach
7
Sustainable Luxury : An International Perspective
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
6
Co-creation and well-being in tourism
6
Consumer perception of product risks and benefits
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Ethics, social responsibility and sustainability in marketing
6
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
6
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
6
Handbook of research on the platform economy and the evolution of e-commerce
6
Management and marketing for improved retail competitiveness and performance
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Strategies and tools for managing connected consumers
6
The Routledge companion to marketing and feminism
6
Building consumer-brand relationship in luxury brand management
5
Critical perspectives on diversity, equity, and inclusion in marketing
5
Demand, complexity, and long-run economic evolution
5
Global observations of the influence of culture on consumer buying behavior
5
Impact of globalization and advanced technologies on online business models
5
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
5
Leveraging computer-mediated marketing environments
5
more ...
less ...
Source
All
ECONIS (ZBW)
965
Showing
1
-
10
of
965
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fintech and consumer expectations : a global perspective
Barragán Quintero, Reyna Virginia
;
Barragán Quintero, …
- In:
IEEE technology and engineering management society body …
,
(pp. 21-52)
.
2024
Persistent link: https://www.econbiz.de/10014439325
Saved in:
2
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
3
TikTok content categories and user engagement behavior : Alisha Lehmann - celebrity athlete and influencer
Mereu, Sebastiano
- In:
Using influencer marketing as a digital business strategy
,
(pp. 214-234)
.
2024
Persistent link: https://www.econbiz.de/10014462515
Saved in:
4
Digital marketing tools and market trends in the skincare industry : consumer behavior and sales growth insights
Castilla-Miguel, Lierni
;
Aramendia-Muneta, Maria Elena
- In:
Using influencer marketing as a digital business strategy
,
(pp. 235-268)
.
2024
Persistent link: https://www.econbiz.de/10014462517
Saved in:
5
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
Saved in:
6
Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
,
(pp. 288-310)
.
2024
Persistent link: https://www.econbiz.de/10014462525
Saved in:
7
Analyzing perspectives on lifestyle m-health apps : user and non-user insights
Keller, Veronika
;
Ercsey, Ida
- In:
Effective digital marketing for improving society …
,
(pp. 48-67)
.
2024
Persistent link: https://www.econbiz.de/10014463397
Saved in:
8
Activist brands : exploring the boundaries of controversy
Sandes, Fábio Shimabukuro
- In:
Effective digital marketing for improving society …
,
(pp. 143-153)
.
2024
Persistent link: https://www.econbiz.de/10014463411
Saved in:
9
Influence drivers of food waste platforms within their circular economy contribution : a Portuguese analysis
Castro, Cristina
;
Inácio, Gil Manuel Costa
;
Mendes, Hugo
; …
- In:
Effective digital marketing for improving society …
,
(pp. 223-241)
.
2024
Persistent link: https://www.econbiz.de/10014463499
Saved in:
10
When sustainability goes wrong : a critical perspective about consumer behaviour, greenwashing, and its impact on sustainability
Boechat, Anna Carolina
;
Baptista, Nuno
;
Torgal, Mariana …
- In:
Effective digital marketing for improving society …
,
(pp. 242-262)
.
2024
Persistent link: https://www.econbiz.de/10014463506
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->