//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industriegütermarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
12
Business-to-business marketing
12
Lieferantenmanagement
6
Supplier relationship management
6
Business-to-Business-Marketing
5
Beziehungsmarketing
4
Relationship marketing
4
Brand management
3
Investitionsgütermarketing
3
Markenführung
3
Marketingmanagement
3
Consumer behaviour
2
Konsumentenverhalten
2
Marketing management
2
Physical distribution
2
Vertrieb
2
Angebotsbearbeitung
1
Auftragsabwicklung
1
B2B
1
Beschaffung
1
Boundary function
1
Branchenentwicklung
1
Brand image
1
Business network
1
Business relationships
1
Business services
1
Business to business relationships
1
Contract
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
1
Deutschland
1
Dissolution
1
Emerging economies
1
Erfolgsfaktor
1
Evaluating relationships
1
Financial Engineering
1
Financial engineering
1
Firm performance
1
Germany
1
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Book / Working Paper
7
Article
5
Type of publication (narrower categories)
All
Collection of articles of several authors
Conference paper
Glossary included
Article in journal
954
Aufsatz in Zeitschrift
954
Aufsatz im Buch
45
Book section
45
Hochschulschrift
37
Aufsatzsammlung
19
Case study
9
Fallstudie
9
Thesis
8
Sammelwerk
7
Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Working Paper
6
Konferenzbeitrag
5
Lehrbuch
5
Handbook
4
Handbuch
4
Festschrift
3
Ratgeber
3
Textbook
3
Fallstudiensammlung
1
Konferenzschrift
1
more ...
less ...
Language
All
English
8
German
4
Author
All
Kleinaltenkamp, Michael
2
Adhikari, Atanu
1
Backhaus, Klaus
1
Baumgarth, Carsten
1
Dean, Andrew Kristoffer
1
Ellison, Nicholas
1
Fleming, Deirdre
1
Geiger, Ingmar
1
Gey, Thomas
1
Hallikas, Jukka
1
Immonen, Mika
1
Kelliher, Felicity
1
La Rocca, Antonella
1
Lilien, Gary L.
1
Lynch, Patrick
1
Moscatelli, Paolo
1
Perna, Andrea
1
Plinke, Wulff
1
Pynnönen, Mikko
1
Retno, S. L.
1
Snehota, Ivan
1
Voeth, Markus
1
Wells, Victoria K.
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Institute for the Study of Business Markets
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Edward Elgar E-Book Archive
1
Elgar original reference
1
Journal of marketing management : MM
1
Journal of purchasing and supply management
1
Management/business for professionals
1
Springer texts in business and economics
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
2
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
3
Strategic marketing issues in emerging markets
Adhikari, Atanu
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011821852
Saved in:
4
Brand the Future : systematische Markenentwicklung im B2B
Gey, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011484774
Saved in:
5
Science "fact" and science "fiction"? : homophilous communication in high-technology B2B selling
Dean, Andrew Kristoffer
;
Ellison, Nicholas
;
Wells, …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 764-788
Persistent link: https://www.econbiz.de/10011746390
Saved in:
6
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
7
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
8
Antecedents of system purchasing in B2B services
Immonen, Mika
;
Hallikas, Jukka
;
Pynnönen, Mikko
- In:
Journal of purchasing and supply management
22
(
2016
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10011554808
Saved in:
9
Business project management and marketing : mastering business markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014011226
Saved in:
10
Handbuch Business-to-Business-Marketing : Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
Backhaus, Klaus
(
ed.
);
Voeth, Markus
(
ed.
)
-
2015
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014009730
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->