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Konsumentenverhalten
27,431
Consumer behaviour
27,430
Customer satisfaction
5,366
Kundenzufriedenheit
5,365
Beziehungsmarketing
5,131
Relationship marketing
5,131
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3,980
Brand management
3,979
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3,529
Service quality
3,529
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3,463
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3,459
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2,722
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2,722
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2,608
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2,608
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2,531
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2,518
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2,044
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2,007
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1,897
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1,891
Theory
1,834
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1,830
Emotion
1,792
Werbewirkung
1,679
Advertising effects
1,677
Viral marketing
1,641
Virales Marketing
1,641
Electronic Commerce
1,613
E-commerce
1,589
Advertising
1,396
Experiment
1,374
Werbung
1,374
Confidence
1,266
Vertrauen
1,263
Holiday behaviour
1,055
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1,055
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1,055
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12
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Han, Heesup
93
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66
Paul, Justin
53
Septianto, Felix
53
Dwivedi, Yogesh Kumar
51
Loureiro, Sandra Maria Correia
47
Thaichon, Park
41
Hollebeek, Linda D.
38
Kim, Jungkeun
38
Phau, Ian
38
Belk, Russell W.
36
Ko, Eunju
35
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Balaji, M. S.
31
Law, Chun Hung Roberts
31
Wu, Luorong
31
Nayga, Rodolfo M.
30
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
29
Hwang, Jinsoo
28
Jang, Soocheong
28
Kumar, V.
28
Line, Nathaniel D.
28
Prashar, Sanjeev
28
Sharma, Piyush
28
So, Kevin Kam Fung
28
Wong, IpKin Anthony
28
Prentice, Catherine
27
Rahman, Zillur
27
Ahn, Jiseon
26
Jebarajakirthy, Charles
26
Bang, Nguyen
25
Dhir, Amandeep
25
Hanks, Lydia
25
Ko, Yong Jae
25
Liu, Qing
25
Martínez-López, Francisco J.
25
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137
National Bureau of Economic Research
87
OECD
35
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31
International Energy Agency
30
Edward Elgar Publishing
18
Springer International Publishing
9
Peter Lang GmbH
7
Springer Gabler <Firma>
7
Technische Universität Braunschweig
7
Organisation for Economic Co-operation and Development
6
Nomos Verlagsgesellschaft
5
World Trade Organization
5
Deutscher Dialogmarketing Verband
4
NetLibrary, Inc
4
Taylor and Francis
4
World Bank
4
World Bank Group
4
Springer-Verlag GmbH
3
Taylor and Francis.
3
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2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Helmut-Schmidt-Universität
2
Information Resources Management Association
2
International Finance Corporation
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Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
SRH Fernhochschule
2
World Tourism Organization
2
ANZMAC Conference <2019, Wellington>
1
Accenture GmbH <Kronberg im Taunus>
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Armutsbekämpfung durch Schuldenprävention <Veranstaltung> <Olten>
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
COVID-19-Consumer Law Research Group
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Chronos Verlag
1
City of London Gas Consumers' General Committee
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Consumers' Association
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
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Journal of retailing and consumer services
1,592
Journal of business research : JBR
1,479
International journal of hospitality management
617
SpringerLink / Bücher
423
International journal of consumer studies
322
Asia Pacific journal of marketing and logistics
295
Tourism management : research, policies, practice
280
Psychology & marketing
257
Journal of travel and tourism marketing
254
Technological forecasting & social change : an international journal
236
The journal of product & brand management
231
Working paper / National Bureau of Economic Research, Inc.
229
International journal of contemporary hospitality management
227
Management science : journal of the Institute for Operations Research and the Management Sciences
227
Journal of marketing communications
217
Discussion paper / Centre for Economic Policy Research
213
Journal of Islamic marketing
205
Journal of hospitality marketing & management
202
The journal of brand management : an international journal
196
Journal of international consumer marketing
188
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
Journal of retailing
184
International journal of advertising : the review of marketing communications
179
The journal of services marketing
174
Journal of promotion management : innovations in planning and applied research
163
Tourism management perspectives : TMP
163
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
162
Journal of the Academy of Marketing Science
161
Discussion papers / CEPR
158
Journal of marketing management : JMM ; journal of the Academy of Marketing
156
Marketing intelligence & planning
156
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
148
The international review of retail, distribution and consumer research
147
Marketing letters : a journal of research in marketing
146
Journal of marketing
145
Journal of strategic marketing
145
Food policy : economics planning and politics of food and agriculture
144
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
142
Service business
142
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
141
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ECONIS (ZBW)
31,215
USB Cologne (EcoSocSci)
7
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81
Critical perspective on consumer animosity amid Russia-Ukraine war
Akhtar, Nadeem
;
Khan, Huda
;
Siddiqi, Umar Iqbal
;
Islam, …
- In:
Critical perspectives on international business
20
(
2024
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10014500217
Saved in:
82
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
83
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
84
Impact of service agents on customer satisfaction and loyalty : mediating role of Chatbots
Naqvi, Muhammad Hasnain Abbas
;
Hongyu, Zhang
;
Naqvi, …
- In:
Journal of modelling in management
19
(
2024
)
2
,
pp. 470-491
Persistent link: https://www.econbiz.de/10014486823
Saved in:
85
Linking relationship marketing to customer loyalty in the e-banking context : the central role of customer satisfaction
Nam Hoai Nguyen
;
Dung Phuong Hoang
- In:
Gadjah Mada international journal of business
26
(
2024
)
1
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014486995
Saved in:
86
The influence of social presence on customer loyalty in emerging market retail industry : the mediating role of trust
Yeboah, Asiamah
;
Afrifa-Yamoah, Ebenezer
- In:
Journal of African business
25
(
2024
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10014513768
Saved in:
87
E-grocery service loyalty : integrating food quality, e-grocery quality and relationship quality (young customers' experience with local food)
Suhartanto, Dwi
;
Dean, David
;
Farhani, Iklima
- In:
International journal of quality and service sciences
16
(
2024
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10014514142
Saved in:
88
Does service recovery performance vary according to a service provider's perception of customer type? : the application of attachment theory
Sutikno, Bayu
;
Paramita, Widya
;
Rostiani, Rokhima
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 21-46
Persistent link: https://www.econbiz.de/10014514525
Saved in:
89
Observers' complaint language perceptions : a new measure to aid social media service recovery evaluations
Bacile, Todd J.
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10014514631
Saved in:
90
The other extreme of the circumplex of emotion : an investigation of consumer outrage
Bourdeau, Brian L.
;
Cronin, J. J.
;
Padgett, Daniel T.
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014515634
Saved in:
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