Kornum, Niels (ed.); Bjerre, Mogens (ed.) - International Workshop on Consumer Behaviour and … - 2005
e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco … the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most … extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that grocery e-commerce is especially …