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~institution:"AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>"
~institution:"Media Economics Institut / Köln"
~institution:"RWTH Aachen"
~subject:"Consumer behaviour"
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
Media Economics Institut / Köln
RWTH Aachen
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
7
Information Resources Management Association
5
National Bureau of Economic Research
5
Technische Universität Braunschweig
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Universität Mannheim
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference <2021, Online>
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AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Association of National Advertisers
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Campus Verlag
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Forschungsgruppe Konsum und Verhalten
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Fördergesellschaft Marketing an der Universität Augsburg
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GfK Belgium <Körperschaft>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Goethe-Universität Frankfurt am Main
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IGI Global
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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Point-of-Purachse Advertising Institute
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Springer International Publishing
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Taylor and Francis.
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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
2
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
Saved in:
3
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
4
Shopping environments 3.0 : die Customer Journey im Zeitalter mobiler, digitaler und sozialer Mediennutzung
Mahrdt, Niklas
(
ed.
)
-
Media Economics Institut / Köln
-
2014
Persistent link: https://www.econbiz.de/10014008553
Saved in:
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