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~institution:"AMA Summer Academic Conference <2022, Chicago>"
~institution:"Friedrich-Schiller-Universität Jena"
~subject:"Consumer behaviour"
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AMA Summer Academic Conference <2022, Chicago>
Friedrich-Schiller-Universität Jena
Springer Fachmedien Wiesbaden
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American Marketing Association
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Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
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AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
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Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
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3
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
4
The role of non-interactive other customers' influence in service environments
Albrecht, Arne Keno
-
2017
Persistent link: https://www.econbiz.de/10011667018
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5
Mitigating customer bias in intergroup service encounters
Brach, Simon
-
2014
Persistent link: https://www.econbiz.de/10010423116
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