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~institution:"AMA Winter Academic Conference <2020, San Diego, Calif.>"
~institution:"Rheinwerk Verlag"
~source:"econis"
~subject:"Brand management"
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AMA Winter Academic Conference <2020, San Diego, Calif.>
Rheinwerk Verlag
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
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2020
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