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~institution:"AMA Winter Academic Conference <2020, San Diego, Calif.>"
~institution:"Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~type_genre:"Konferenzschrift"
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17.06.1993
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
American Marketing Association
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Fördergesellschaft Marketing an der Universität Augsburg
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Springer Fachmedien Wiesbaden
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
Marktorientierte Unternehmensführung in gesellschaftlicher Verantwortung : Dokumentation des 6. Münsteraner Marketing-Symposiums vom 12. Mai 2007 zu Ehren des 70. Geburtstags von P...
Backhaus, Klaus
(
contributor
);
Meffert, Heribert
(
honouree
)
-
2008
Persistent link: https://www.econbiz.de/10003737651
Saved in:
3
Neue Wege der Kundenintegration? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007
Meffert, Heribert
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013330207
Saved in:
4
Multi-Channel-Marketing - Was bringen Mehrkanalstrategien? : Dokumentation des Workshops vom 24. Novemver 2003
Meffert, Heribert
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10013330186
Saved in:
5
Marketing im Dialog - neue Herausforderungen an die marktorientierte Führung : Dokumentation des 4. Münsteraner Marketing-Symposiums "Marktorientierte Führung im Umbruch - Neue Her...
1995
Persistent link: https://www.econbiz.de/10004255205
Saved in:
6
Marketing in der Rezession : Dokumentation des Workshops vom 17. Juni 1993
Meffert, Heribert
(
contributor
);
Wagner, Helmut
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10013330210
Saved in:
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