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~institution:"AMA Winter Academic Conference <2021, Online>"
~institution:"Association of National Advertisers"
~institution:"Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Advertising
2
Brand management
2
Markenführung
2
Werbung
2
ASEAN countries
1
ASEAN-Staaten
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Advertising effects
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Corporate Social Responsibility
1
Corporate social responsibility
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Customer satisfaction
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Indonesia
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Indonesien
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Kundenzufriedenheit
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Ladengeschäft
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Marketingmanagement
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Retail outlet
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Abdullah, Ade Gafar
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Baker, Stacey Menzel
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Hurriyati, Ratih
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Im, Subin
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Malter, Alan J.
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AMA Winter Academic Conference <2021, Online>
Association of National Advertisers
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
Information Resources Management Association
6
National Bureau of Economic Research
5
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rheinwerk Verlag
1
Springer International Publishing
1
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A Balkema book
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ECONIS (ZBW)
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Advances in business, management and entrepreneurship : proceedings of the 4th Global Conference on Business Management & Entrepreneurship (GC-BME 4), Bandung, Indonesia, 8 August...
Hurriyati, Ratih
(
ed.
);
Tjahjono, Benny
(
ed.
); …
-
Global Conference on Business, Management and …
-
2021
Persistent link: https://www.econbiz.de/10012583706
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2
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
3
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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