//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"AMA Winter Academic Conference <2021, Online>"
~institution:"European Advertising Academy"
~institution:"Verlag Dr. Kovač"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Unternehmenserfolg
Werbung
Marketing management
10
Marketingmanagement
10
Advertising
3
Corporate Social Responsibility
3
Deutschland
3
Germany
3
Marketing
3
Unternehmen
3
Brand management
2
Consumer behaviour
2
Corporate social responsibility
2
Firm performance
2
Internet marketing
2
Konsumentenverhalten
2
Markenführung
2
Online-Marketing
2
Strategisches Management
2
Target group
2
Verbraucherverhalten
2
Zielgruppe
2
Advertising effects
1
Ambush Marketing
1
Asian
1
Asiatisch
1
Asien
1
Auslandsinvestition
1
Automotive industry
1
Comparison
1
Competitive analysis
1
Consumers
1
Customer acquisition
1
Deutsche
1
Deutschsprachiger Raum
1
Economic effectiveness
1
Entrepreneurship
1
Entrepreneurship approach
1
Equestrian sports
1
Ernährungsindustrie
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Konferenzschrift
3
Collection of articles of several authors
2
Conference proceedings
2
Hochschulschrift
2
Sammelwerk
2
Aufsatzsammlung
1
Thesis
1
more ...
less ...
Language
All
English
4
German
1
Author
All
Baker, Stacey Menzel
1
Benthaus, Stefan
1
Bušljeta Banks, Ivana
1
Eisend, Martin
1
Im, Subin
1
Malter, Alan J.
1
Stettler, Tatiana R.
1
more ...
less ...
Institution
All
AMA Winter Academic Conference <2021, Online>
European Advertising Academy
Verlag Dr. Kovač
American Marketing Association
4
Springer Fachmedien Wiesbaden
4
Cornell University / Department of Agricultural Economics
3
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Melbourne Business School
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
NetLibrary, Inc
1
Oblast Orel
1
RWTH Aachen
1
Renessans Kapital <Moskau>
1
Special Libraries Association
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Uni-Taschenbücher GmbH
1
Univerza v Mariboru / Ekonomsko-Poslovna Fakulteta
1
more ...
less ...
Published in...
All
Advances in advertising research
2
Schriftenreihe Strategisches Management
2
European Advertising Academy
1
Gabler Research
1
Research
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
2
Die (Re-)Positionierung des Marketing - Führungsleitbild oder Abteilung? : qualitativ- und quantitativ-empirische Analysen zu den Rollen von Marktorientierung und Marketingabteilun...
Benthaus, Stefan
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011882331
Saved in:
3
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
4
Firm-level strategic orientation and performance : a synthesis and extension of the knowledge base on entrepreneurial, market and learning orientation
Stettler, Tatiana R.
-
2015
Persistent link: https://www.econbiz.de/10013432280
Saved in:
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->