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~institution:"AMA Winter Academic Conference <2021, Online>"
~institution:"Verlag Dr. Kovač"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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AMA Winter Academic Conference <2021, Online>
Verlag Dr. Kovač
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
2
Die (Re-)Positionierung des Marketing - Führungsleitbild oder Abteilung? : qualitativ- und quantitativ-empirische Analysen zu den Rollen von Marktorientierung und Marketingabteilun...
Benthaus, Stefan
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011882331
Saved in:
3
Firm-level strategic orientation and performance : a synthesis and extension of the knowledge base on entrepreneurial, market and learning orientation
Stettler, Tatiana R.
-
2015
Persistent link: https://www.econbiz.de/10013432280
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