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~institution:"AMA Winter Academic Conference <2021, Online>"
~subject:"Brand management"
~subject:"Markenpolitik"
~type_genre:"Konferenzschrift"
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AMA Winter Academic Conference <2021, Online>
Gesellschaft zur Erforschung des Markenwesens
18
Springer Fachmedien Wiesbaden
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
American Marketing Association
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
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Berlin Partner GmbH
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
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Deutscher Sportökonomie-Kongress <7, 2010, Köln>
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Forumgespräch Die Marke Deutschland <2001, Rotis>
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GfK-Aktiengesellschaft <Nürnberg>
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GfK-Nürnberg e.V.
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Global Brand Conference <11., 2016, Bradford>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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ICORIA <17., 2018, Valencia>
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Institute for Corporate Culture Affairs <Frankfurt, Main>
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International Association for the Study of Insurance Economics
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Internationaler Markentag <3, 2009, Wien>
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Internationales Design Zentrum Berlin
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Karlshochschule
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Kolloquium Wettbewerb und Unternehmensführung <7, 2005, Dresden>
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
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