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~institution:"AMA Winter Academic Conference <2021, Online>"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzschrift"
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
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AMA Winter Academic Conference <2021, Online>
;
American …
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2021
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