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~institution:"AMACOM"
~institution:"General Motors"
~institution:"W. Kohlhammer GmbH"
~subject:"Strategic management"
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The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena
Bacon, Terry R.
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Pugh, David George
-
2004
Persistent link: https://www.econbiz.de/10001813781
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