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~institution:"AMACOM"
~institution:"ICORIA <10, 2011, Berlin>"
~institution:"INSEAD"
~subject:"Marketing management"
~subject:"Werbung"
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Marketing management
Werbung
Marketingmanagement
11
Competitive strategy
4
Wettbewerbsstrategie
4
Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
2
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2
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Marketing
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1987-1999
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2
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2
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Kotler, Philip
1
Larréché, Jean-Claude
1
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1
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1
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1
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1
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1
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1
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AMACOM
ICORIA <10, 2011, Berlin>
INSEAD
American Marketing Association
57
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
11
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
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4
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4
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4
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4
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3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
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Faculty & research / Insead : working paper series
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Advances in advertising research
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ECONIS (ZBW)
11
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
2
According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
3
Conquering consumerspace : marketing strategies for a branded world
Solomon, Michael R.
-
2003
Persistent link: https://www.econbiz.de/10001716809
Saved in:
4
Winning behavior : what the smartest, most successful companies do differently
Bacon, Terry R.
;
Pugh, David G.
-
2003
Persistent link: https://www.econbiz.de/10001783172
Saved in:
5
Relating to customers : how and when to strengthen your customer relationships
Malaviya, Prashant
(
contributor
);
Spargo, Sarah
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001656808
Saved in:
6
Creating and dominating new markets
Meyer, Peter
-
2002
Persistent link: https://www.econbiz.de/10001664481
Saved in:
7
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001631879
Saved in:
8
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001632579
Saved in:
9
The Nokia revolution : the story of an extraordinary company that transformed an industry
Steinbock, Dan
-
2001
Persistent link: https://www.econbiz.de/10001568991
Saved in:
10
Key strategic marketing issues for the 1990s
Larréché, Jean-Claude
;
Powell, William W.
;
Deutz …
-
1987
Persistent link: https://www.econbiz.de/10000744620
Saved in:
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