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~institution:"AMACOM"
~institution:"ICORIA <10, 2011, Berlin>"
~institution:"Macquarie University / Department of Economics"
~subject:"Marketing management"
~subject:"Werbung"
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Marketing management
Werbung
Marketingmanagement
11
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AMACOM
ICORIA <10, 2011, Berlin>
Macquarie University / Department of Economics
American Marketing Association
57
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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ECONIS (ZBW)
11
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
2
According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
3
Conquering consumerspace : marketing strategies for a branded world
Solomon, Michael R.
-
2003
Persistent link: https://www.econbiz.de/10001716809
Saved in:
4
Winning behavior : what the smartest, most successful companies do differently
Bacon, Terry R.
;
Pugh, David G.
-
2003
Persistent link: https://www.econbiz.de/10001783172
Saved in:
5
Creating and dominating new markets
Meyer, Peter
-
2002
Persistent link: https://www.econbiz.de/10001664481
Saved in:
6
The Nokia revolution : the story of an extraordinary company that transformed an industry
Steinbock, Dan
-
2001
Persistent link: https://www.econbiz.de/10001568991
Saved in:
7
An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000983872
Saved in:
8
Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000989070
Saved in:
9
Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000957447
Saved in:
10
The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
-
1995
Persistent link: https://www.econbiz.de/10000920697
Saved in:
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