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~institution:"Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>"
~institution:"Macquarie University / Department of Economics"
~person:"Lancaster, Geoffrey"
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Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
Macquarie University / Department of Economics
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An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
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1998
Persistent link: https://www.econbiz.de/10000983872
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Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
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1998
Persistent link: https://www.econbiz.de/10000989070
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