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~institution:"Advertising Research Foundation"
~institution:"Anheuser-Busch, Inc."
~institution:"Springer Fachmedien Wiesbaden"
~language:"eng"
~subject:"Advertising"
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
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2016
Persistent link: https://www.econbiz.de/10011429121
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2
Advertising research at Anheuser-Busch, Inc. (1963-68)
Ackoff, Russell L.
;
Emshoff, James R.
- In:
Marketing management and strategy : a reader
,
(pp. 287-296)
.
1980
Persistent link: https://www.econbiz.de/10001807219
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A short annotated bibliography of marketing and advertising research
Advertising Research Foundation
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1953
Persistent link: https://www.econbiz.de/10002106012
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4
Sources of published advertising research
Advertising Research Foundation
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1960
Persistent link: https://www.econbiz.de/10002106017
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