Fok, Dennis; Horváth, Csilla; Paap, Richard; Franses, … - 2004 - [Elektronische Ressource]
that consumers purchase a larger quantity in response to promotions. They consume a
proportion of these goods in the period … Consumers may favor price promotions in a category with easily storable
goods, that is, a category where one can more easily …). This
means that consumers can buy more in the period of the promotion and are not compelled
to buy on a particular trip. In …