Pennings, Joost M.E.; Isengildina, Olga; Irwin, Scott H.; … - Agricultural and Applied Economics Association - AAEA - 2004
To date, there is only fragmented and anecdotal information about the impact of the recommendations of market advisory services (MAS) on producers' decision-making. A conceptual framework is developed in which, among others, producers' risk attitudes and risk perceptions; producers' perceptions...