Strong, Carolyn (ed.) - 2021
Identity Approach to Social Marketing -- 3 Social Responsibility Communication of Corporates: A Consumer Marketing Perspective … -- 4 Ethical and Social Marketing in Asia: A Multi-Country Perspective -- 5 As the Planet and the Climate Breakdown the … Community Based Social Marketing Perspective in Promoting Ethical Consumption -- 8 Wielded by a Different Hand: A Framework for …