Yue, Chengyan; Zhao, Shuoli; Kuzma, Jennifer - Agricultural and Applied Economics Association - AAEA - 2014
This study investigates heterogeneous consumer preferences for nano-food and genetic-modified (GM) food and the associated benefits using the results of choice experiments with 1117 U.S. consumers. We employ a mixed logit model and a latent class logit model to capture the heterogeneity in...