Hobbs, Jill E.; McDonald, Jillian; Zhang, Jing - Agricultural and Applied Economics Association - AAEA - 2012
emerging technology with the potential to deliver traceability and authenticity assurances. A key question for the food … attributes: traceability technology (molecular tag Vs RFID), price, brand, country of origin. Of particular interest was the … treatments: positive information on molecular tagging technology or further information on the issue of food authenticity and …