Xue, Hong; Mainville, Denise Y.; You, Wen; Nayga Jr., … - Agricultural and Applied Economics Association - AAEA - 2009
in long run. Consumers’ knowledge about the importance and usefulness of specific nutrients in a food product may … gratification. This study makes a unique contribution to the literature by exploring the roles that nutrition knowledge and sensory …. Nutrition knowledge significantly influences consumers’ willingness to pay and different types of nutrition knowledge influence …