Lim, Kar Ho; Maynard, Leigh J.; Hu, Wuyang; Goddard, … - Agricultural and Applied Economics Association - AAEA - 2011
The mandatory Country of Origin Labeling (COOL) troubles beef exporters to the U.S. This study evaluates the extent that U.S. consumers are receptive to imported steak and their perception of food safety level of beef from various countries. In addition, using conjoint analysis, willingness to...