Hobbs, Jill E.; Innes, Brian G.; Uzea, Adrian D. - European Association of Agricultural Economists - EAAE; … - 2010
sources affect consumer food choices? Who do consumers trust for assurances about credence attributes? This paper draws upon … examining attitudes toward quality verification. Both studies reveal distinct segments of consumers who have a high level of …-set of consumers who tend to trust farmers, while both also reveal a clear segment of Canadian consumers who might be …