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~institution:"Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar"
~institution:"Erasmus Research Institute of Management"
~subject:"Konsumgüterwirtschaft"
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Konsumgüterwirtschaft
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Helmig, Bernd
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
Erasmus Research Institute of Management
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"Variety seeking behavior" als Motiv des Markenwechsels beim Kauf von Konsumgütern : Ergebnisse einer empirischen Studie
Helmig, Bernd
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1996
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