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~institution:"Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar"
~institution:"Erasmus Research Institute of Management"
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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"Variety seeking behavior" als Motiv des Markenwechsels beim Kauf von Konsumgütern : Ergebnisse einer empirischen Studie
Helmig, Bernd
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1996
Persistent link: https://www.econbiz.de/10000935847
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