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~institution:"American Enterprise Institute for Public Policy Research"
~institution:"American Marketing Association"
~institution:"Federal Reserve Bank of San Francisco"
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ECONIS (ZBW)
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee,
USA
, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
3
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
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AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
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2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
4
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California,
USA
, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
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AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
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2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
5
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois,
USA
9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
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2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
6
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana,
USA
23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
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Winter Marketing Academic Conference <2018, New …
;
…
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2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
7
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida,
USA
, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
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Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
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2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
8
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada,
USA
, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
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Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
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2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
9
Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia,
USA
, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
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Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
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2016
Persistent link: https://www.econbiz.de/10011701307
Saved in:
10
Improving business practice through marketing insight : AMA Summer Educators' Conference 2015 : AMA educators proceedings volume 26 : Chicago, Illinois,
USA
, 14-16 August 2015
AMA Summer Educator's Conference <2015, Chicago, Ill.>
;
…
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2015
Persistent link: https://www.econbiz.de/10011459565
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