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~institution:"American Marketing Association"
~institution:"Berliner Wissenschafts-Verlag"
~institution:"Chartered Institute of Marketing <London>"
~subject:"Dienstleistung"
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Search: subject_exact:"Konsumgütermarketing"
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Dienstleistung
Marketing
98
Marketing management
36
Marketingmanagement
36
Consumer behaviour
23
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23
Marktforschung
20
Market research
19
Marketingtheorie
16
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United States
16
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15
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14
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13
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9
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9
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6
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6
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6
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6
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6
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5
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Welt
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4
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4
Collection of articles of several authors
1
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1
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1
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English
3
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2
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Berry, Leonard L.
2
Donnelly, James H.
1
Donnelly, James Howard
1
George, William R.
1
Shostack, G. Lynn
1
Upah, Gregory D.
1
Venkatesan, Meenakshisunder
1
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American Marketing Association
Berliner Wissenschafts-Verlag
Chartered Institute of Marketing <London>
Springer Fachmedien Wiesbaden
7
Special Educators' Conference <1, 1981, Orlando, Fla.>
2
Workshop für Dienstleistungsmarketing <10, 2003, München>
2
Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
2
Workshop für Dienstleistungsmarketing <3, 1994, Berlin>
2
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Duncker & Humblot
1
Edward Elgar Publishing
1
European Society for Opinion and Marketing Research
1
Europäische Kommission / Generaldirektion Informationsmarkt und Innovation
1
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
1
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
1
Forschungsstelle Bahnmarketing <Münster, Westfalen>
1
Gumanitarnyj Universitet <Ekaterinburg>
1
Münsteraner Führungsgespräch <20, 1991, Münster, Westfalen>
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Seminar on Strategies for Service Management, Marketing in Today's Competitive Service Environment <1987, Paris>
1
Services Marketing Conference <4, 1985, San Francisco, Calif.>
1
Services Marketing Conference <7, 1988, Arlington, Va.>
1
Springer-Verlag
1
Springer-Verlag GmbH
1
Technische Universität Kaiserslautern / Lehrstuhl für Marketing
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
W. Kohlhammer GmbH
1
Workshop Dienstleistungsmarketing <17., 2013, München>
1
Workshop Dienstleistungsmarketing <9, 2002, Hagen>
1
Workshop für Dienstleistungsmarketing <13, 2008, Ingolstadt>
1
Workshop für Dienstleistungsmarketing <16, 2012, Kaiserslautern>
1
Workshop für Dienstleistungsmarketing <7, 1999, Bayreuth>
1
Workshop für Dienstleistungsmarketing <9, 2002, Hagen>
1
Öko-Institut
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Proceedings series / American Marketing Association
2
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USB Cologne (EcoSocSci)
3
ECONIS (ZBW)
2
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1
Creativity in services marketing : what's new, what works, what's developing ; [paper presented at AMA's Services Marketing Conference held in San Francisco, September 8 - 11, 1985...
Venkatesan, Meenakshisunder
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10004059517
Saved in:
2
Emerging perspectives on services marketing
Berry, Leonard L.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10004716782
Saved in:
3
Emerging perspectives on services marketing
Berry, Leonard L.
(
ed.
);
Shostack, G. Lynn
(
contributor
); …
-
1983
Persistent link: https://www.econbiz.de/10013541174
Saved in:
4
Marketing of services
Donnelly, James H.
(
ed.
);
George, William R.
(
ed.
)
-
Special Educators' Conference <1, 1981, Orlando, Fla.>
-
1981
Persistent link: https://www.econbiz.de/10000711361
Saved in:
5
Marketing of services
Donnelly, James Howard
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10004779920
Saved in:
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