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~institution:"American Marketing Association"
~institution:"Chartered Institute of Marketing <London>"
~institution:"Forschungsinstitut für Absatz und Handel <Sankt Gallen>"
~subject:"Wissensmanagement"
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Wissensmanagement
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Marketing management
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Bernhardt, Kenneth L.
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Grewal, Dhruv
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Mohr, Jakki
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Walker, Beth A.
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American Marketing Association
Chartered Institute of Marketing <London>
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
Edward Elgar Publishing
1
Summer Educators' Conference <2004, Boston, Mass.>
1
Summer Educators' Conference <2005, San Francisco, Calif.>
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Summer Educators' Conference <2006, Chicago, Ill.>
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ECONIS (ZBW)
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Enhancing knowledge development in marketing ; Vol. 18
Mohr, Jakki
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003748971
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2
Enhancing knowledge development in marketing ; Vol. 17
Grewal, Dhruv
(
contributor
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2006
Persistent link: https://www.econbiz.de/10003748963
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3
Enhancing knowledge development in marketing ; Vol. 15
Walker, Beth A.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003748986
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4
Enhancing knowledge development in marketing ; Vol. 15
Bernhardt, Kenneth L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10003767941
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