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~institution:"American Marketing Association"
~institution:"Chartered Institute of Marketing <London>"
~subject:"Digitalisierung"
~subject:"Knowledge management"
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Digitalisierung
Knowledge management
Marketing
93
Marketing management
34
Marketingmanagement
34
Consumer behaviour
23
Konsumentenverhalten
23
Marktforschung
19
Market research
18
Marketingtheorie
16
USA
16
United States
16
Marketing theory
15
Kongress
14
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13
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13
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
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7
Beziehungsmarketing
7
Relationship marketing
7
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7
Artificial intelligence
6
Digitization
6
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6
Selling
6
Verkauf
6
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5
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Welt
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Blanchard, Simon
3
Epp, Amber M.
3
Lisjak, Monika
3
Mallapragada, Girish
3
Umashankar, Nita
3
Bernhardt, Kenneth L.
1
Grewal, Dhruv
1
Mohr, Jakki
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Walker, Beth A.
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American Marketing Association
Chartered Institute of Marketing <London>
Springer Fachmedien Wiesbaden
11
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Haufe-Lexware GmbH & Co. KG
3
De Gruyter Oldenbourg
2
Peter Lang GmbH
2
Springer Gabler <Firma>
2
Walter de Gruyter GmbH & Co. KG
2
AMA Winter Academic Conference <2019, Austin, Tex.>
1
Access Marketing Management e.V
1
Arbeitsgemeinschaft für Marketing
1
Books on Demand GmbH <Norderstedt>
1
Edward Elgar Publishing
1
Finansovyj Universitet
1
GABAL-Verlag GmbH
1
Global Marketing Conference <2023, Seoul>
1
Institut Ėkonomiki i Organizacii Promyšlennogo Proizvodstva <Nowosibirsk>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
MITP Verlags-GmbH & Co. KG
1
Mediengruppe Oberfranken - Fachverlage GmbH & Co. KG
1
Rostovskij gosudarstvennyj ėkonomičeskij universitet RINCh
1
Saur, K. G., Verlag
1
Springer International Publishing
1
Summer Educators' Conference <2004, Boston, Mass.>
1
Summer Educators' Conference <2005, San Francisco, Calif.>
1
Summer Educators' Conference <2006, Chicago, Ill.>
1
Summer Educators' Conference <2007, Washington, DC>
1
UVK Verlagsgesellschaft mbH
1
Uni-Edition GmbH
1
Uni-Taschenbücher GmbH
1
VDV-Akademie
1
Verlag Franz Vahlen
1
W. Kohlhammer GmbH
1
Wiley-VCH
1
epubli GmbH
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2004 AMA educators' proceedings
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2005 AMA educators' proceedings
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2006 AMA educators' proceedings
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2007 AMA educators' proceedings
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ECONIS (ZBW)
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
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)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
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2023
Persistent link: https://www.econbiz.de/10014285539
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
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);
Lisjak, Monika
(
ed.
)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
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2023
Persistent link: https://www.econbiz.de/10014285548
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Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
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2023
Persistent link: https://www.econbiz.de/10014286558
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4
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
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ed.
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Epp, Amber M.
(
ed.
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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2020
Persistent link: https://www.econbiz.de/10012549257
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Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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2020
Persistent link: https://www.econbiz.de/10012549258
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Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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2020
Persistent link: https://www.econbiz.de/10012549276
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7
Enhancing knowledge development in marketing ; Vol. 18
Mohr, Jakki
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003748971
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8
Enhancing knowledge development in marketing ; Vol. 17
Grewal, Dhruv
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003748963
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9
Enhancing knowledge development in marketing ; Vol. 15
Walker, Beth A.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003748986
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10
Enhancing knowledge development in marketing ; Vol. 15
Bernhardt, Kenneth L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10003767941
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