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~institution:"American Marketing Association"
~institution:"Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano"
~institution:"Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
9
Marketing
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Consumer behaviour
7
Konsumentenverhalten
7
Kundenmanagement
6
Market research
6
Marktforschung
6
Customer relationship management
5
Change Management
4
Customer Relationship Management
4
Dienstleistungsangebot
4
Internet marketing
4
Marketing theory
4
Marketingtheorie
4
Online-Marketing
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range of services offered
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Qualitätsmanagement
3
Community
2
Customization
2
International marketing
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Internationales Marketing
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Klein- und Mittelbetrieb
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Knowledge management
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Open source software
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User innovation
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Welt
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B-to-B-Marketing
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Balanced Score Card
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Brand management
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Business Intelligence
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Business-to-business marketing
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Computer-assisted marketing
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Corporate social responsibility
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7
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3
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English
9
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Ahlert, Dieter
5
Kawohl, Julian
5
BAALEN, Peter J. VAN
2
LORENZON, Antonio
2
PILOTTI, Luciano
2
Baalen, Peter Van
1
Blanchard, Simon
1
Büschken, Joachim
1
COLAPINTO, Cinzia
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hesse, Josef
1
Hunter, Gary K.
1
Kes, Isabelle
1
Kruse, Phillipp
1
Lorenzon, Antonio
1
Lukas, Bryan A.
1
Mallapragada, Girish
1
Pilotti, Luciano
1
Rosenwald, Peter J.
1
Schulze-Bentrop, Carsten
1
Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
1
Zimmer, Marcus
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von Wangenheim, Florian
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American Marketing Association
Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
Springer Fachmedien Wiesbaden
80
Faculteit Economie en Bedrijfskunde, Universiteit Gent
17
IGI Global
17
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
Verlag Dr. Kovač
10
Institut für Wirtschaftsinformatik <Bern>
9
Books on Demand GmbH <Norderstedt>
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
7
Harvard Graduate School of Business Administration
6
Universität St. Gallen
6
AMACOM
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
HAL
5
Information Resources Management Association
5
Nomos Verlagsgesellschaft
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer Gabler <Firma>
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Wiley-VCH
5
De Gruyter Oldenbourg
4
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Gottfried Wilhelm Leibniz Universität Hannover
4
INTARGIA Managementberatung GmbH
4
Munich Business School
4
NetLibrary, Inc
4
Shaker Verlag
4
Technische Universität Dresden
4
Thüringen / Landesregierung
4
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Institut für Handelsmanagement und Netzwerkmarketing - Publikationen
5
Departmental Working Papers / Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
3
Transolve - Projekbericht 1 (2008)
1
Transolve - Projekbericht 4(2008)
1
Transolve - Projektbericht 2(2008)
1
Transolve - Projektbericht 3(2008)
1
Transolve - Projektbericht 5(2009)
1
UNIMI - Research Papers in Economics, Business, and Statistics
1
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ECONIS (ZBW)
9
USB Cologne (business full texts)
5
RePEc
4
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1
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
3
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
4
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
5
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
6
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
7
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
8
Higher profits through customer lock-in : a roadmap
Büschken, Joachim
-
2004
Persistent link: https://www.econbiz.de/10001851118
Saved in:
9
The strategic support of CRM in the governance of the relationships between data and knowledge: the Balanced Score Card approach.
Lorenzon, Antonio
;
Pilotti, Luciano
;
Baalen, Peter Van
-
Dipartimento di Economia, Management e Metodi …
-
2006
The term CRM,
Customer
Relationship
Management
, is one of the most used word both in Marketing and IT literature and …
Persistent link: https://www.econbiz.de/10009324446
Saved in:
10
Accountable marketing : the economics of data-driven marketing
Rosenwald, Peter J.
-
2004
Persistent link: https://www.econbiz.de/10001962037
Saved in:
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