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~institution:"American Marketing Association"
~institution:"Economics Institute for Research (SIR), Handelshögskolan i Stockholm"
~institution:"Haufe-Lexware GmbH & Co. KG"
~subject:"Marketing"
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Marketing
Beziehungsmarketing
16
Relationship marketing
16
Marketing management
10
Marketingmanagement
10
Consumer behaviour
9
Konsumentenverhalten
9
Market research
7
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7
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5
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Kundenmanagement
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3
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Blanchard, Simon
1
Cross, Samantha N. N.
1
Epp, Amber M.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hunter, Gary K.
1
Mallapragada, Girish
1
Saboo, Alok
1
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American Marketing Association
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
Haufe-Lexware GmbH & Co. KG
Springer Fachmedien Wiesbaden
3
Fachhochschule Reutlingen / European School of Business
2
IGI Global
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Université Paris-Dauphine (Paris IX)
2
Verlag Franz Vahlen
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
African Association of Agricultural Economists - AAAE
1
Agricultural Economics Association of South Africa - AEASA
1
Agricultural and Applied Economics Association - AAEA
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Department of Industrial Engineering
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutscher Sparkassen- und Giroverband
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Edward Elgar Publishing
1
European Association of Agricultural Economists - EAAE
1
European Marketing Academy
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Harvard Graduate School of Business Administration
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association of Agricultural Economists - IAAE
1
Johann Heinrich von Thünen-Institut
1
Münchener Marketing-Symposium <21, 1995>
1
Münchener Marketing-Symposium <27, 2001, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Springer Gabler <Firma>
1
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ECONIS (ZBW)
7
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
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2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
4
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
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5
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
6
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
7
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
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