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~institution:"American Marketing Association"
~institution:"Erasmus Research Institute of Management"
~subject:"Markenführung"
~type_genre:"Non-commercial literature"
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Markenführung
Marketing management
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03.12.1989
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16.06.1986
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Berens, Guido A. J. M.
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American Marketing Association
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Berlin Partner GmbH
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Chambre de commerce et d'industrie de Paris
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Markendialog <10, 2006, Frankfurt, Main>
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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2
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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