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~institution:"American Marketing Association"
~institution:"Gottfried Wilhelm Leibniz Universität Hannover"
~subject:"Markenführung"
~type_genre:"Collection of articles of several authors"
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Markenführung
Consumer behaviour
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15.09.1991
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30.10.1986
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Arnold, Todd J.
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American Marketing Association
Gottfried Wilhelm Leibniz Universität Hannover
Springer Fachmedien Wiesbaden
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Markendialog <12, 2008, Berlin>
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Summer Educators' Conference <2012, Chicago, Ill.>
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Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
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contributor
)
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2013
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