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~institution:"American Marketing Association"
~institution:"Helmut-Schmidt-Universität"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketing management
61
Marketingmanagement
61
Marketing
44
Deutschland
42
Germany
39
Consumer behaviour
31
Marketing theory
27
Marketingtheorie
27
Theorie
23
Theory
23
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16
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16
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16
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15
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15
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13
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13
Corporate Social Responsibility
12
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12
Beziehungsmarketing
11
Relationship marketing
11
Strategic management
10
Wissensmanagement
10
Unternehmen
9
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9
World
9
Internet marketing
8
Knowledge management
8
Online-Marketing
8
Brand management
7
International marketing
7
Internationales Marketing
7
Markenführung
7
Digitalisierung
6
Digitization
6
Innovationsmanagement
6
Leadership
6
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6
Organisatorischer Wandel
6
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31
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Konferenzschrift
26
Collection of articles of several authors
7
Sammelwerk
7
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6
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2
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2
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English
29
German
2
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Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Fantapié Altobelli, Claudia
2
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Douglas, Susan P.
1
Epp, Amber M.
1
Fehling, Tina
1
Ferrell, Odies C.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
Mallapragada, Girish
1
Malter, Alan J.
1
Moorman, Christine
1
Murphy, Patrick E.
1
Park, C. Whan
1
Peres, Renana
1
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American Marketing Association
Helmut-Schmidt-Universität
Springer Fachmedien Wiesbaden
29
National Bureau of Economic Research
21
Information Resources Management Association
9
IGI Global
8
Books on Demand GmbH <Norderstedt>
6
Edward Elgar Publishing
4
Verlag Dr. Kovač
4
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
European Society for Opinion and Marketing Research
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Harvard Graduate School of Business Administration
3
NetLibrary, Inc
3
RWTH Aachen
3
Springer-Verlag GmbH
3
Universität Mannheim
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Chambre de commerce et d'industrie de Paris
2
Christian-Albrechts-Universität zu Kiel
2
Deutschland / Bundeswehr / Universität Hamburg
2
Deutschland / Umweltbundesamt
2
Erasmus Research Institute of Management
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Haufe-Lexware GmbH & Co. KG
2
INSEAD
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
OECD
2
University of Madras / Department of Commerce
2
Weltwirtschaftsforum
2
Wuppertal Institut für Klima, Umwelt, Energie
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
A. T. Kearney Incorporated <Chicago, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
AMA educators proceedings
1
Schriftenreihe Studien zum Konsumentenverhalten
1
Wirtschaftswissenschaft
1
Source
All
ECONIS (ZBW)
31
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
4
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
5
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
6
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
7
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
8
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
9
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
10
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
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