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~institution:"American Marketing Association"
~institution:"London School of Economics and Political Science"
~subject:"Markenführung"
~subject:"United States"
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Markenführung
United States
Consumer behaviour
35
Konsumentenverhalten
35
Marketing
32
Marktforschung
31
Market research
29
Marketing management
28
Marketingmanagement
28
USA
19
Theorie
16
Theory
16
Marketing theory
15
Marketingtheorie
15
Welt
11
World
11
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8
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8
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
7
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7
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5
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5
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4
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Technology policy
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3
Brand management
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3
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Internationales Marketing
3
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Schankerman, Mark
4
Belenzon, Sharon
2
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1
Arnold, Todd J.
1
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1
Belk, Russell W.
1
Bloom, Nicholas
1
Bohl, Don Lee
1
Douglas, Susan P.
1
Ferrell, Odies C.
1
Goldenberg, Jacob
1
Henderson, Geraldine Rosa
1
Hilber, Christian
1
Im, Subin
1
Krishnan, Ram
1
Laran, Juliano
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Malter, Alan J.
1
Moore, Marian C.
1
Murphy, Patrick E.
1
Newman, Bruce I.
1
Noel, Michael
1
Perreault, William D.
1
Schewe, Charles D.
1
Sheth, Jagdish N.
1
Shimp, Terence A.
1
Stephen, Andrew
1
Van Reenen, John
1
Viswanathan, Madhu
1
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American Marketing Association
London School of Economics and Political Science
National Bureau of Economic Research
216
IGI Global
38
Edward Elgar Publishing
17
Springer Fachmedien Wiesbaden
12
Information Resources Management Association
11
OECD
11
National Science Foundation
10
USA / Office of Technology Assessment
10
National Research Council <USA> / Board on Science, Technology, and Economic Policy
9
USA / General Accounting Office
9
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
7
National Research Council <USA> / Policy and Global Affairs
7
American Enterprise Institute for Public Policy Research
6
Brookings Institution
6
Fraunhofer-Institut für System- und Innovationsforschung
6
National Science Foundation / Division of Science Resources Statistics
6
National Science Foundation / Division of Science Resources Studies
6
Economic Research Service, Department of Agriculture
5
Friedrich-Schiller-Universität Jena
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
National Academy of Engineering
5
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5
USA / Congress / Joint Economic Committee
5
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5
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American Association for the Advancement of Science
4
Center for Strategic and International Studies
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Conference Board
4
European Society for Opinion and Marketing Research
4
National Academy of Sciences <Washington, DC>
4
Science and Technology Policy Institute <Arlington, Va.>
4
Stanford Institute for Economic Policy Research
4
Suntory-Toyota International Centre for Economics and Related Disciplines
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USA / Bureau of Foreign and Domestic Commerce
4
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Series / American Marketing Association
6
AMA educators' proceedings
5
Economics of industry publications
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AMA briefings & surveys
1
Combined proceedings (Spring Conference + Fall Conference)
1
Proceedings series / American Marketing Association
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Research papers in environment and spatial analysis
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ECONIS (ZBW)
22
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1
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
3
Identifying technology spillovers and product market rivalry
Bloom, Nicholas
(
contributor
);
Schankerman, Mark
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002886920
Saved in:
4
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
5
Strategic patenting and software innovation
Noel, Michael
(
contributor
);
Schankerman, Mark
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003358252
Saved in:
6
Spreading the word : geography, policy and university knowledge diffusion
Belenzon, Sharon
;
Schankerman, Mark
-
2010
Persistent link: https://www.econbiz.de/10008649318
Saved in:
7
Harnessing success : determinants of university technology licensing performance
Belenzon, Sharon
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003428591
Saved in:
8
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
9
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
10
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
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